Press Releases were originally designed as a communication tool between a company's PR staff or their public relations firm and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and that RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool.

Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating an excellent opportunity to attract incoming links.

Using progressive wire services like Business Wire, PR Newswire, PRWeb and Market Wire simplifies the process of getting news content into these popular news search engines.

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